In the ever-evolving landscape of business, few stories capture the essence of innovation quite like that of Crystal Johnson, the founder of Crystl CLR Solutions, LLC. As we celebrate National Black Business Month, Crystal’s journey serves as a powerful example of how integrating artificial intelligence (AI) and change management can propel minority, women, and Veteran-friendly businesses to new heights.

Core Services and Evolution
Crystl CLR Solutions stands out for its commitment to business growth strategies, change management facilitation, and a deep focus on diversity, equity, and inclusion (DEI). For Crystal, DEI is more than just an initiative—it’s a way of life. She emphasizes the importance of seamlessly integrating DEI and ethical practices into business operations. “For people of color, DEI is not just an initiative; it’s a way of life,” Crystal explains.

One of the most significant evolutions for her business has been the incorporation of AI. Crystal sees AI as a game-changer in change management. “AI and change management are a perfect blend. AI can transform how we view and handle change,” she notes. According to Crystal, successful change management hinges on addressing the mindset toward change. “Your mindset impacts what you do and how you do it.”

The Journey to Entrepreneurship
Crystal’s path to entrepreneurship was both straightforward and inspiring. “I’ve always been business-minded and enjoyed working in different aspects of business,” she shares. After relocating to Ohio two years ago, she faced challenges in finding regular work. However, a potential client with specific needs became a pivotal moment in her career. “I always thought I’d have a consulting business someday, but this opportunity made me realize I needed to start now.”

Her background in administration and process improvement naturally led her to the field of change management. A mentor helped her realize that what she was describing was organizational change management, opening a new door for her.

Embracing AI in Business Operations
Crystal’s adoption of AI, particularly tools like ChatGPT, has been transformative for her business operations. “AI is like drinking from a fire hydrant—it’s incredible how fast it’s growing,” she says. Her advice to businesses is to start small with AI to build confidence and expertise. “Start small and identify how AI can most benefit you,” she recommends.

One of her key focuses is helping clients train their ChatGPT models to act as personalized assistants. “You can create bots that help with specific tasks, saving a lot of time,” she explains. This customization allows businesses to maintain their unique voice and style, ensuring that interactions with AI reflect their brand.

Advice for Small Businesses
Crystal offers valuable insights for small businesses considering AI adoption:

• Understand the Value: Recognize AI’s potential to improve efficiency and decision-making.
• Start Small: Begin with simple tools to build confidence and expertise.
• Continuous Learning: Keep learning to stay updated with AI advancements.
• Customized Solutions: Use AI to create tailored solutions for your business needs.
• AI as a Partner: View AI as a valuable partner that can level the playing field for small businesses.

The Importance of SCMBA Membership
Crystal’s membership with the Stark County Minority Business Association (SCMBA) has been instrumental in her business success. “SCMBA is like a cell phone—you can just make calls, or you can discover all the features it offers,” she says. The association provides excellent networking opportunities, educational events like Lunch and Learns, and support through initiatives like the cash mob, which promotes local businesses. “The camaraderie among members and staff is fantastic. It’s a community that truly supports each other.”

Crystal’s story is a powerful reminder of how innovative solutions and supportive communities can drive growth and success for minority, women, and Veteran-owned businesses. Her journey with Crystl CLR Solutions and her active involvement with SCMBA highlight the potential for new opportunities and business advancements when leveraging AI and change management effectively.

For business owners looking to thrive, following in Crystal’s footsteps and exploring the benefits of becoming an SCMBA member could be the key to unlocking new business opportunities and achieving success.